Sharp on the Laptop, Pixelated on the Wall
A logo and product shot pulled from the website looked perfect in the approval PDF. Enlarged to a ten-foot wall, every pixel showed.
What happened
Web images are made for screens: a hero image might be 1,600 pixels wide. Stretched across a ten-foot fabric wall, that leaves only a handful of pixels per inch. The approval PDF was viewed zoomed out on a laptop, where everything looks sharp.
Nobody saw the problem until the graphic was hanging in the hall under bright lights, at the exact distance buyers stand.
What it cost
- A headline graphic that made a premium product look cheap.
- A reprint after the show to make the booth usable for the next event.
The spec that prevents it
- Use vector logos (SVG, EPS or PDF) for every brand mark. They scale to any size.
- Check effective resolution at final print size, not at the size in the layout file.
- Source original photography from the shoot, never from the website or a slide deck.
- Proof at 100% on a section of the artwork before approving the full run.
Every project we deliver ends in press-ready vector handoffs to the fabricator, with logos, icons and type kept as vectors at full size.
Not sure your images will hold up? Book a 15-minute Visual Audit and we’ll check effective resolution on every panel.