How to set up SEG fabric graphics that fit and print true: bleed and safe zones, resolution by viewing distance, CMYK and rich black, plus a pre-flight list.
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The artwork was sized to the visible frame, not the frame plus SEG bleed. It arrived on site three inches short, and the only fix was a full reprint.
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A logo and product shot pulled from the website looked perfect in the approval PDF. Enlarged to a ten-foot wall, every pixel showed.
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The brand blue was approved on screen. On dye-sublimated fabric under hall lighting, it came back purple, and the whole booth looked off-brand.
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